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Taylor Swift's 1989 (TV) is a celebration of her re-recordings of her Grammy Award-Winning pop bible.
> CONCEPT
> BRANDING
> PACKAGING
> CASE STUDY
After Taylor Swift's revolutionary career, she is re-releasing her 1989 pop perfection album. Inspired by the 80s decade, synth-pop, and her move to NYC she has experienced an evolution in her sound and storytelling. This revisited, bombastic and bold album is a blueprint in her career crossing over genres. 1989 is full of emotional gradients, irresistible hooks, and breathtaking visuals.








front copy

1989-TS-Spread1

back copy

front copy
1/11




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