> CASE STUDY
> RE-BRAND
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JustInne is the reimagination of a historical Inn located in Savannah, GA now updated with a refreshed visual identity & a whole lotta Southern Charm.
The rebrand for JustInne starts with a name change and by doing this it has a unique ring to it and stands out in the pool of competitors in the area. Gas lamps are very important to the inn considering they are a staple so we kept this signature icon in the new logo but designed it with a more modern, clean, and scalable design.
RESEARCH:
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Started in 1877
Family-owned
Dog-Friendly
Home Cooked Meals
Local Innkeepers
Cozy feel
“Formerly The Olde Savannah Inn, Justine Inn Savannah is an 1877, fully restored brownstone bed and breakfast in the heart of Savannah’s historic district. Just two blocks from famous Forsyth Park and steps from the district’s many historic sites, shops, restaurants, pubs and city squares, you cannot make a better choice to experience everything Savannah has to offer.
The inn was purchased by a new (non-corporate) owner in January of 2017 and has been significantly polished and improved since the change. The previous owner completely renovated the property in 2006.”
THE SOLUTION
Danni Blaise​
We've created Golden Hour to help with the decision-making process allowing people to use it through select cities at the beginning of the app's launch, then growing for the whole country.
